Engineering of original creative structure for the limited edition Crown Royal Coffey Rye whisky. The goal was to tell the product’s story and make it come to life at retail as well as focus on the organic nature of the whisky being matured in a real barrel. This inspired the team to build a complex and unique barrel display out of corrugate and plastic materials which included shelving that would hold 60 boxes of product. The creative complimented the product with a wood grain background and brand messaging to drive conversion at the point of purchase and gain incremental merchandising. A second option for a stack based quarter pallet was designed to offer up a simplified display.
3D Renderings, Displays & ISV